New data from the Movember Institute of Men’s Health reveals that two thirds of young Australian men are consuming masculinity influencer content.

A survey of 3000 men aged 16 to 25 found that social media targeting men’s needs is gaining traction.

The Wire’s Marlena Holdernesse spoke to report co-author and Movember Research Fellow Dr Krista Fisher about what this means for young men’s health and relationships.

Image: Image: Shutterstock – PeopleImages.com – Yuri A

Produced By: Marlena Holdernesse

Featured In Story: Dr Krista Fisher, Young Men’s Health Research Fellow at Movember

First aired on The Wire, Friday 25 April 2025